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The Age Appropriate Design Code to be introduced


The Age Appropriate Design Code (the code) is aimed at protecting children in the digital world.

According to the ICO, one in five UK internet users are children, and says a survey it conducted into people’s biggest data protection concerns ranked children’s privacy second only to cyber security. This mirrors similar sentiments in research by Ofcom and the London School of Economics.

The Age Appropriate Design Code is not a new law but it sets standards and explains how the GDPR applies in the context of children using digital services. Organisations will need to conform to the code and demonstrate that if their services use children’s data that will be done fairly and in compliance with data protection law.

The code has now been laid before Parliament. The ICO needs to put together an impact assessment on costs to business before the code completes its parliamentary passage. The ICO will also be publishing guidance for online service providers on how to implement the measures over the course of the 12 month transitional period before the Code comes into effect. 

If your organisation is looking to comply with the requirements of the GDPR and further data protection legislations then take a look at how our CSaaS and DPaaS solutions can help.

Appointing NormCyber as our virtual DPO has given Ferrero the best of both worlds – access to data protection experts who understand what we stand for as a business, without the hefty overheads usually associated with appointing an in-house DPO.

Harpreet Thandi
Regional Counsel, UK & Ireland, Ferrero

We were looking for a virtual DPO service that offered all of the benefits of a fully qualified data protection lawyer, without the overheads of an in-house hire. The DPaaS solution from norm. has been invaluable in helping us to ensure we respect the integrity of our customers’ personal information, while using it to continue to deliver differentiated products and services which support our growing customer base.

Mike Whitfield, Compliance Manager

CSaaS allows me to step away from multi-vendor management as the Security Operations Centre coordinates all of the technology for me.

David Vincent, CTO

We were in the market for an independent Data Protection Officer service that was well versed with both UK and EU regulators. We’re thrilled to have acquired this service knowing that an expert is available 24/7.

Suzanne McCabe, Head of Project Management
James Hambro & Partners

Norm’s penetration testing layer, along with the suite of CSaaS modules has enabled MA to exceed all its audit requirements for its major clients.

Rob Elisha, ICT and CRM Manager
Montreal Associates

The speed of your Data Protection Officer’s response was very impressive – it was far quicker than I would have expected even from an in-house DPO

Will Blake, Director of Technology and Analytics
CRU Group