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Unsolicited marketing messages result in £100,000 fine


The ICO has issued a fine of £100,000 against a company, Koypo for sending unsolicited marketing messages to subscribers without their consent.

Koypo is described by the ICO as a ‘lead generator that utilises click to lead conversion systems to supply third parties with data leads obtained via its websites’.

The ICO concluded that Koypo engaged in ‘hosted marketing’ – which essentially meant that Koypo was the instigator, but not the actual sender, of unsolicited marketing messages to people who had not consented to receive those emails.


This is yet another example of the ICO (and other regulators) cracking down on companies involved in complicated marketing activities which are unlawful because they ignore the basic requirement that consent must first be obtained, and they do not have a legitimate business interest.

If you need help determining whether your marketing activities are GDPR compliant then check out our DPaaS offering, allowing our data protection team to be on hand to give you advice as and when you need it.

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Regional Counsel, UK & Ireland, Ferrero

We were looking for a virtual DPO service that offered all of the benefits of a fully qualified data protection lawyer, without the overheads of an in-house hire. The DPaaS solution from norm. has been invaluable in helping us to ensure we respect the integrity of our customers’ personal information, while using it to continue to deliver differentiated products and services which support our growing customer base.

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David Vincent, CTO

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Suzanne McCabe, Head of Project Management
James Hambro & Partners

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Rob Elisha, ICT and CRM Manager
Montreal Associates

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Will Blake, Director of Technology and Analytics
CRU Group