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Google sued for collecting user data without consent


Google sued for collecting user data without consent.

Three class actions have been launched against Google (in Canada) accusing it of collecting user data without consent, including for online advertising purposes.

The allegations are that:

  • Google uses its services to build advertising profiles of internet users without their consent.
  • This happens even if the user has no relationship with Google, via websites that use Google Ads and Google Analytics.
  • Google misrepresents its privacy and data practices through ‘misleading advertising’ by claiming that users have a choice about how the firm uses their personal data.

Similar action is being taken in the Netherlands against Salesforce and Oracle for using personal data, and another is in preparation regarding TikTok’s use of children’s data. In the UK, yet another class action was recently launched against Marriott, seeks compensation for 30 million people who were affected by hotel chain’s data breach. A similar action launched against Facebook in 2018 is still ongoing.


Depending on the outcomes of these cases, organisations may have more to fear from being sued than from being fined.

If your not sure about the rules regarding consent, or you need help with managing your organisations’ personal data use, then our DPaaS offerings could be for you.

Appointing NormCyber as our virtual DPO has given Ferrero the best of both worlds – access to data protection experts who understand what we stand for as a business, without the hefty overheads usually associated with appointing an in-house DPO.

Harpreet Thandi
Regional Counsel, UK & Ireland, Ferrero

We were looking for a virtual DPO service that offered all of the benefits of a fully qualified data protection lawyer, without the overheads of an in-house hire. The DPaaS solution from norm. has been invaluable in helping us to ensure we respect the integrity of our customers’ personal information, while using it to continue to deliver differentiated products and services which support our growing customer base.

Mike Whitfield, Compliance Manager

CSaaS allows me to step away from multi-vendor management as the Security Operations Centre coordinates all of the technology for me.

David Vincent, CTO

We were in the market for an independent Data Protection Officer service that was well versed with both UK and EU regulators. We’re thrilled to have acquired this service knowing that an expert is available 24/7.

Suzanne McCabe, Head of Project Management
James Hambro & Partners

Norm’s penetration testing layer, along with the suite of CSaaS modules has enabled MA to exceed all its audit requirements for its major clients.

Rob Elisha, ICT and CRM Manager
Montreal Associates

The speed of your Data Protection Officer’s response was very impressive – it was far quicker than I would have expected even from an in-house DPO

Will Blake, Director of Technology and Analytics
CRU Group