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Video: What marketing leaders need to know about data protection law


Of all the enforcements issued by the ICO since January 2020, 82% have been for marketing related infractions. Marketing professionals need to get a grasp of data protection law, and quickly, if they want to market goods and services without compromising an individual’s right to data privacy.

Take a look at when Head of Legal Services, Robert Wassall, sat down with Natasha Scott, Director of Marketing, to discuss what marketing leaders need to know about data protection law.

In the above video you will learn:

  • Why we have data protection laws
  • The important differences between marketing to private individuals and to businesses
  • What is consent and how can it be legally obtained
  • What is legitimate interest and when it can be used

And much more…

Appointing NormCyber as our virtual DPO has given Ferrero the best of both worlds – access to data protection experts who understand what we stand for as a business, without the hefty overheads usually associated with appointing an in-house DPO.

Harpreet Thandi
Regional Counsel, UK & Ireland, Ferrero

We were looking for a virtual DPO service that offered all of the benefits of a fully qualified data protection lawyer, without the overheads of an in-house hire. The DPaaS solution from norm. has been invaluable in helping us to ensure we respect the integrity of our customers’ personal information, while using it to continue to deliver differentiated products and services which support our growing customer base.

Mike Whitfield, Compliance Manager

CSaaS allows me to step away from multi-vendor management as the Security Operations Centre coordinates all of the technology for me.

David Vincent, CTO

We were in the market for an independent Data Protection Officer service that was well versed with both UK and EU regulators. We’re thrilled to have acquired this service knowing that an expert is available 24/7.

Suzanne McCabe, Head of Project Management
James Hambro & Partners

Norm’s penetration testing layer, along with the suite of CSaaS modules has enabled MA to exceed all its audit requirements for its major clients.

Rob Elisha, ICT and CRM Manager
Montreal Associates

The speed of your Data Protection Officer’s response was very impressive – it was far quicker than I would have expected even from an in-house DPO

Will Blake, Director of Technology and Analytics
CRU Group