Of all the enforcements issued by the ICO since January 2020, 82% have been for marketing related infractions. Marketing professionals need to get a grasp of data protection law, and quickly, if they want to market goods and services without compromising an individual’s right to data privacy.
Take a look at when Head of Legal Services, Robert Wassall, sat down with Natasha Scott, Director of Marketing, to discuss what marketing leaders need to know about data protection law.
In the above video you will learn:
- Why we have data protection laws
- The important differences between marketing to private individuals and to businesses
- What is consent and how can it be legally obtained
- What is legitimate interest and when it can be used
And much more…
Published 3rd August 2021